With a fleet of 258 modern container ships and a total transport capacity of 1.9 million TEU, Hapag-Lloyd is one of the world’s leading liner shipping companies. The Company has around 14,000 employees and 400 offices in 135 countries. Hapag-Lloyd has a container capacity of 2,9 million TEU – including one of the largest and most modern fleets of reefer containers. A total of 115 liner services worldwide ensure fast and reliable connections between more than 600 ports on all the continents. Hapag-Lloyd is one of the leading operators in the Transatlantic, Middle East, Latin America and Intra-America trades.

Brief Description

This role is responsible for Steering/Driving the Area sales team to deliver targeted volume through Customer Segmentation, Account Management, Opportunity Management and Sales activities (calls, visits & meetings). The primary tool being Salesforce.com in addition to other analytic tools provided by the company e.g. Qlikview, webtool, excel reports etc.


This role will be the enabler of Sales Execution and Sales Business Development across the area. This role will also provide insight to Area Sales management to make strategic decisions.

Job Specification - Key Accountabilities

            Sales and Vertical performance analysis & Reporting

            Target setting and performance management

            Opportunity Management/Sales Pipeline/Account Management

            Manage Customer Segmentation + Customer assignment to country sales reps. Ensure all targets and activities are updated in Salesforce.

            Ensuring Salesforce Hygiene

            Ensure Account Planning and Account Strategy updated by Sales Execution and Sales Business Development across the Area

            Analyze No Shows, roll overs, transshipment details and propose ideas for improvement

            Sales team development & Upskilling

          Projects that impact positively on the company’s bottom line




            Deliver Volume vs Budget

            Improve Open & Won Opportunities to deliver Volume target (Sales Hygiene). 200% closed won vs target, and converted to bookings

            Improve quality of account assignment and planning (% strategy updated; % assigned vs sales reps, ensure right split btw SXC & SBD, and ensure live re-assignment of customers when needed)

            Creating new insights by building dashboards, leveraging latest methods and technologies

            Acting as area sales change agent, driving/uptake and deployment of new sales initiatives

            Achieve Customer Visits Target for the Area through country sales

            Achieve Customer Calls Target for the Area through country sales

           100% Meetings/Calls report logged



Critical Qualifications / Skills / Experience

Technical Competencies:

             Strong analytics skills and ability to communicate data

            Advanced knowledge of MS Office tools: Excel, Powerpoint, Word, Outlook

            Communication and presentation skills

            Significant understanding and usage of Salesforce,com

            Active knowledge of sales techniques

            Minimum 5 years’ experience in a commercial role. (Preferably in the maritime/logistics sector, desirable but not required) 

Core Competencies


            Ability to communicate and collaborate and drive for results

            Strong communicator with strong stakeholder management skills


            Team player with a proactive attitude

            Result Driven


Conceptional and entrepreneurial thinking and action: 

            Acknowledge signals

            Multi-dimensional thinking

            Courage to make decisions and accepting responsibility


Positive image to customers and colleagues to:

            Capacity to support and inspire 

            Open and honest attitude



A Bachelor's Degree in Marketing or a Degree in a related field

Contact person

Evelyn Amofa Boateng